Frank Hesse

📱 Leverage UEFA EURO 2024 for Sports Betting Apps 🔗 https://bit.ly/3KIwYSe -Event Timing: Starts June 14, 2024, in Germany. -What is Seasonal App Marketing and Why Does it Matter for ASO? -How to Harness the Euro Cup Trend for Increased Traffic in Sports Betting Apps？ Maximize app traffic during EURO 2024! ⚽🚀 #SportsBetting #EURO2024 #ASO #AppMarketing #BettingTips

1

🇩🇪 Interview | Ivan Kharchenkov I talked with Bayern Munich's Ivan Kharchenkov, one of the best prospects in Germany. We talked about this season, NBA Mock Draft and more. You can read it from the link below. https://lnkd.in/d6xtFwPv

17

DAILY SPORT INSIGHT – November 28, 2024 What’s shaping the future of sports today? Here are 3 key stories you need to know! 📺 DAZN Expands Free Content Strategy with the Bundesliga’s Klassiker What happened: DAZN will stream the much-anticipated clash between Borussia Dortmund and Bayern München for free on Saturday, November 30. Without needing a subscription, fans can enjoy the Bundesliga Klassiker, adding to DAZN's growing roster of free content that includes MotoGP, the Six Kings Slam, and Formula 1. Why it matters: DAZN’s bold move to provide premium events for free reflects a strategy to attract and engage more users, building a robust platform for sports fans globally while broadening access to marquee events. 🏎 General Motors Joins Formula 1 Starting in 2026 What happened: Formula 1 has approved General Motors’ entry into the competition under the Cadillac brand, making it the 11th team on the grid. Set to debut in 2026, GM’s involvement aligns with F1’s rapid growth in the U.S. market. Cadillac will also explore becoming a future engine supplier, further embedding itself into the F1 ecosystem. Why it matters: GM’s entry into F1 showcases the sport’s expanding global appeal and its strategic push into the U.S. market. This move highlights the increasing involvement of major automotive brands in motorsport to strengthen their global presence. ⚽ Luis Figo and Ronaldinho Introduce the Baller League to the US and UK What happened: Football legends Luis Figo and Ronaldinho, alongside streamers, are bringing the Baller League to the US and UK. Originally launched in Germany by Lukas Podolski and Mats Hummels, the league blends football, streaming, and entertainment with innovative rules and formats. Set to debut in March 2025, it aims to compete directly with the Kings League, offering a fresh take on football for fans. Why it matters: The expansion of hybrid sports leagues signals a growing appetite for entertainment-driven formats that connect younger audiences, blending traditional sports with digital and celebrity-driven cultures. Let me know your thoughts in the comments!

15

Speaking to Insider Sport, Ben Mirvis, Business Development Team Lead, EMEA at WSC Sports, broke down the work they have done with Ligue 1, La Liga, Bundesliga International GmbH and the #NBA, and revealed why short form content is the leading content strategy that is capturing the imagination of younger fans. "I won’t say that the attention span for the 90 minute football game is over as a live experience, but I don’t think that the seven-year-old child will watch a 90 minute game. Short form content is key for this, it needs to be interactive and tailor-made for a specific fan." https://lnkd.in/dAKWKxri

21

EURO2024 acquisition is actually a big risk! Many see these major tournaments as the perfect opportunity for player acquisition, however, Niklas Fallsjö, Head of Sportsbook Innovation for kwiff believes the value for money during these high-traffic periods is very low and often not worth the extra expenditure. What do you think? To hear more about how you can maximise your sports book performance throughout the year and not just during big sporting events, be sure to watch the full video now on the link below: https://lnkd.in/e9c8QAnV #iGF #iGamingFuture #sportsbook #sportsbetting

15

👏 Tipico Group has appointed Axel Hefer as its new CEO. 💼 Hefer succeeds Joachim Baca, who will serve as chairman of Tipico's board. 🌟 Hefer stated that Tipico has evolved into the market and technology leader in #German #sportsbetting. 💼 Hefer joined Tipico as COO in November 2023, focusing on optimising structures and processes. Read more about Tipico's leadership change. Link in comments 👇 #tipico #germany #leadership #career

97

3 Comments

⚽️[Sports Biz News]🇩🇪 WIESENHOF partners with the German Women's National Soccer Team 👏 WIESENHOF has become the new partner of the German Women's National Soccer Team. The contract lasts until the summer of 2027, with the brand featured on the stadium's advertising boards during home games.  Dr. Ingo Stryck, PHW Group’s Marketing Director, expressed excitement about the partnership, highlighting the commitment to promoting a balanced diet with high-quality animal and plant-based protein products. "We are delighted with this new partnership with the DFB-Frauen. The team’s dedication on the field and the support team’s efforts off the field to develop women’s football is inspiring. As a food manufacturer, we aim to contribute to a nutritionally optimal diet with our products. This partnership will strengthen our presence in the sports world and leverage the rising popularity of women's football to promote balanced nutrition," he said.  Dr. Holger Blask, CEO of DFB GmbH & Co.KG, emphasized WIESENHOF's established role in sports sponsorship and their clear sustainability strategy. "We are thrilled to welcome WIESENHOF as a partner. They stand for high-quality poultry and plant-based alternative products and follow a clear sustainability strategy. We look forward to our collaboration over the next three years," he stated.  This partnership aims to boost brand recognition and engagement with fans through various promotions, including ticket giveaways for home games. The synergy between sports and nutrition, both emotionally significant topics in our society, will be maximized to enhance the brand value of both WIESENHOF and the DFB-Frauen.  From a CSR and ESG marketing perspective, this partnership underscores WIESENHOF’s commitment to corporate social responsibility and sustainability. By offering high-quality animal and plant-based protein products, WIESENHOF promotes a healthy diet and environmentally friendly practices. Supporting women's soccer also contributes to gender equality and broadens the positive societal impact.  Overall, the WIESENHOF and DFB-Frauen partnership exemplifies a successful model in sports marketing and CSR/ESG efforts, providing a reference point for other companies. The collaboration not only boosts WIESENHOF’s brand value but also earns trust and empathy from customers and stakeholders, supporting long-term growth and sustainable development.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #womenssoccer #germansoccer #sustainability #partnership #healthynutrition

4

World's first in-depth review of the ZOTAC ZONE - only on GameStar Tech!

8

1 Comment

𝗧𝗛𝗘 𝗦𝗣𝗢𝗥𝗧𝗦 𝗠𝗘𝗗𝗜𝗔 𝗘𝗩𝗢𝗟𝗨𝗧𝗜𝗢𝗡 by SportsPro Yesterday's SportsPro newsletter offered an excellent summary of how the sports media industry has had to transform its approach in recent years. They highlighted that financially challenging times, stemming from factors such as unrealistic OTT platforms and poor media rights deals has forced the industry ecosystem to evolve in recent years. For example: ⚽ 3rd party live streaming ➡️ Owned multi-media content creation 🏀 Focus on live TV ➡️ Providing flexible consumption options 🏉 The 2nd screen experience ➡️ A technology-first driven approach 🎾 Single source broadcast income ➡️ Driving direct revenues and taking a shared risk approach As well summarised as it is, this information may not come as a surprise to rights holders. But the overriding sentiment is that rights holders must now take action, embrace new technology and take back control in order to realise their true revenue potential. It's no surprise for us either - Recast has been developed to help rights holders today and into the future. Our technology is ready to enable rights holders to diversify their revenue, complement their existing deals, empower their athletes and offer their fans a flexible way to consume. You can read more about the Media Evolution on the SportsPro website: https://lnkd.in/e6fQYuF4 And if you want to know how we think we can help, get in touch: 📩 : commercial@recast.tv #SportsPro #SPMadrid24 #Contentowners #Rightsholders #contentmonetisation #contentmonetization #Livesports #VOD #controlyourearnings #PPV #Sports #Sportsbroadcasting

3

A face for radio, soon on your TV (in Germany at least). I was recently interviewed by a team from German TV station ARD (our equivalent to BBC ONE) for an upcoming documentary about online gambling, with special focus on Asia, grey markets, and sports betting. With the few documentaries about our industry that have been made often portraying the sector negatively, I was initially sceptical and even considered the offer to carry the interview out anonymously – but then I changed my mind. We as an industry have come a long way from the wild west days, and while a dark fringe remains (and will always be there), we should be proud of all the good work we have done: of the strict regulations in places like the Isle of Man, conferences like the ASEAN Gaming Summit where industry and regulators come together to work on a more sustainable future, and of advances in responsible gambling and player protection. Our industry still has a secretive atmosphere to it, despite the fact that collectively we employ hundreds of thousands of individuals, contribute god knows how many millions in taxes around the globe, and are a young and diverse crowd. Not to mention the many females who succeed in it, especially in leadership positions, and all without artificial quotas or any drama. We’re the exciting side of tech and we should be open about that and celebrate it. The industry is not even 30 years old and I’m proud to say that I’ve now worked in it for over twenty, or almost from its very beginning. I have seen it change for the better in many ways, and I tried to bring that point across during the very lengthy interview. Sure, there are dark sides and things we should never tolerate or support, but there is also a lot of light. Let’s hope that shines through when the documentary airs on German TV in October. #gambling #egaming #igaming #licensing #isleofman #pogo

38

1 Comment

This is such a great story 🤩 Leveraging the power of AI will make the difference between the best in the world and the ‘also rans’ - in every field

10

Best Quarter Ever! Betsson once again posts record breaking revenue figures for the quarter. Nothing new to see here really. What I found really interesting though, and perhaps, surprising, is that a key contributing geo for this was Kazakhstan, & that the CEECA region generated 42% of its total revenues. Pretty impressive. What does this show? Well, it shows that there are still some golden nuggets out there waiting to be discovered when it comes to new markets in the iGaming world. I remember actively pushing one of my previous employers to consider entering the Kazakh market after seeing seeing it was one of the richest countries in the region & had over 91% of the country having access to the internet. To me, it seemed like a no brainer really. They declined. Looking at Betsson's success now, it certainly looks like a missed opportunity now. With new markets getting harder and harder to find, I wonder what other untapped markets are out there just waiting to be discovered?

24

🎮 The Economics of Esports - Thomas Kunze: To sell Esports, you need high numbers. Esports is growing rapidly, with 10-15% annual growth in revenue and audience. However, the industry faces challenges like recession and reliance on problematic funding. The average Esports fan spends significantly less than traditional sports fans, making sustainable revenue models difficult. Influencers play a crucial role, and different tournament structures like open circuits vs. franchise leagues add complexity. Understanding these layers is essential for integrating Esports into educational settings. 🌟📈 #Esports #Business #Marketing #AudienceGrowth VUC Storstrøm Erhverv & Udvikling Games Institute Austria Archivio della Memoria - Progetti Europei Universal Learning Systems Ltd HF & VUC København Syd (KBH SYD) Cesur Remisen.net

3

Sportradar Launches Paid Search to Boost Operators' Customer Acquisition Efforts https://lnkd.in/ew7ZKj34  (St Gallen).- Sportradar announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.  Sportradar

2

What did you buy tickets for in 2024? Gigs? Festivals? Sporting events? Theatre? And, more importantly, were you happy with the price you paid? I missed out on tickets to see Soft Cell and Duran Duran at Montreux Jazz Festival when they first went on sale. A couple of weeks later, I was delighted to find plenty of tickets on secondary marketplaces — some at only double the face value (which, I’ll admit, I was considering). But when the final transaction cost was calculated, including a multitude of different fees, I was looking at nearly CHF 1,000 for two standard tickets. 😵‍💫 I couldn’t stomach it and walked away. 🍀 Thankfully, Montreux Jazz Festival released a second wave of tickets, and I happened to be at my machine when the email came through. I snapped up two tickets at CHF 185 each before they sold out again. Some of my friends, though, weren’t so lucky. They’d already paid way over the odds on Viagogo and were understandably dismayed. 😄 The story has a happy ending — Marc Almond was superb, Simon Le Bon was incredible, and we all had an amazing festival experience. 🎶 But it makes me shudder to think about how much more some fans paid for the same experience and who profited from it — because it certainly wasn’t the bands or the Montreux Jazz Festival! 🚀 That’s why I’m so hyped to be working with Bixeler — a company built on the philosophy of ensuring fairness for fans and control for event organizers. Our innovative solution leverages cutting-edge technology to revolutionize the ticketing industry. If this resonates with you, give our company page a follow to stay updated on our progress. 🎟️

11

MOONTON GAMES has partnered with German esports data and analytics company Shikenso Analytics for the M6 World Championship. The two partners will work on analysing and understanding sponsorship data for Mobile Legends' biggest event of the year. https://lnkd.in/dBpTSyUE

27

1 Comment

#global tv pro code activation #xciptv player activation code #xciptv activation code

4

Be sure to DM our CEO, Stefan Thunberg, to schedule a meeting and discuss why relevance is key when monetizing sports content, and how we can help more sports fans place their first bets. 🇵🇹 #SBCSUMMIT #SBCSUMMIT2024 #SBCEVENTS #SBC

12